Seo News

This article will look at organic optimization techniques for the search engines, basically ethical optimization without a paid placement program in place. I would say this is my favorite way of optimizing websites. You bring in traffic by using content that works, linking strategies, and adding value via interactivity and a great user experience, not paid search listings.

Money will definitely be spent in the areas of site redesign and probably in getting content (you may actually have to hire writers to get content) but then again, if you are a web designer who is building your own websites on a low (or nonexistent) budget, organic SEO is definitely the way to go. It may take some time, but you will actually grow in real time experience as you move towards your SEO goals.

I love hearing about new products from Google Labs, because you never know what's going to come out of there next. The one I’ll be taking a look at in this article is called Google Trends. From what I’ve seen, it has real potential as a tool for SEO.

You can check the site yourself; just point your web browser to the Google Trends home page. If you’re the sort who likes to read the fine manual before you actually get your hands dirty, you’ll want to check out the frequently asked questions page. You can reach it from a link near the bottom of the Google Trends home page labeled “About Google Trends.”

In today's competitive environment, many advertisers resort to using competitor trademark names as keywords in paid-search advertising. These trademark names appear in the search engine results pages for Google, Yahoo! and affiliates and partners when you buy Google AdWords or Overture Precision Match sponsored listings. Therefore, it's possible for your competitors to drive substantial traffic to their web sites by virtue of your trademark name, using your reputation to attract visitors.

A large part of my sales cycle is educating and sensitizing clients and StepForth resellers to the ever changing nature of search marketing trends and techniques. The recent proliferation of search engine optimization sites and their range of offerings are staggering; those providing or selling tips, quick fixes, placement guarantees, search friendly website template “specials” or shopping carts and their mandatory custom hosting services, to name a few.